Our Latest Research

  • Personas in public service messaging

    Public service messaging & Jungian archetypes: a case when pseudo-personas fail  Learning designers can learn a lot from failed cases. The use of Jungian archetypes within the Australian public service presents such a case and demonstrates to learning designers that the use of pseudo-personas should be avoided.  Personas are often used by learning designers in…

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  • AI use in Research & Data Analysis 

    Considering power dynamics and consequences of using AI Interviewers for the research process and outputs   Power can be understood in terms of being able to influence others through the control of knowledge and information. Are there any discernible power dynamics in an interview setting when the interviewer is a Gen AI agent?  Our analysis…

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  • Researching AI use in Learning Design

    Assessing Anthropic’s Claude’s capability to create engaging and safe learning material in a highly sensitive and highly regulated school environment Our recent investigation and review of Anthropic’s Claude revealed how it attempted to incorporate empathetic reasoning behind its design of a learning module. We found that in seeking to design for emotion, Claude drew on…

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